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Digital Disruption from EX²

5 Lessons to Learn from Gucci’s Immersive Retail Experience

By April Rios

The name "Gucci" has been synonymous with high quality and luxury since the 1920s, when the company began producing classically styled leather goods. By the 1950s, movie stars and other celebrities were regularly seen in Gucci fashions or sporting Gucci accessories. Gucci items quickly became status symbols. This allowed the company to charge top prices for its goods, but catering to such an exclusive clientele meant that the company had to offer outstanding customer service while remaining on the cutting edge of fashion.

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Topics: Best Practices for User Experience, Natural User Interface, Kiosk Development

Why Outsource User Experience and Product Management

By Krystal Berzoza
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Topics: Best Practices for User Experience, Best Practices, Natural User Interface, Development, Nearshore

Changes to Microsoft Surface Certification

By Lisa Carolan

We recently discovered after submitting this Microsoft Surface 2.0 application for certification there is no longer a certification program for Surface 2.0 as there was for version 1.0.  The Surface Certification program has ended given the prevalence and design of touch devices today.  According to Microsoft:

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Topics: Best Practices, Natural User Interface, Certification, Microsoft Surface

Blog Series: What's new in NUI

By Krystal Berzoza

So now we come to the inevitable question, what’s next in natural user interface (NUI) hardware and design?

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Topics: Best Practices for User Experience, Natural User Interface, Touchscreen Applications, Mobile Applications, Development

Blog Series: How NOT to design NUI architecture

By Krystal Berzoza

In our previous article in the series we discussed best practices for designing a natural user interface.  Now we're going look at the pitfalls many face as they move from the traditional mouse/keyboard/monitor combo to an all-in-one NUI application.

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Topics: Best Practices for User Experience, Natural User Interface, Touchscreen Applications, Mobile Applications

Blog Series: How you should play with NUI Architecture

By Krystal Berzoza

The aim of a natural user interface is to have an intuitive and organic interaction between user and technology, with absolute deference to simplicity.

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Topics: Best Practices for User Experience, Natural User Interface, Touchscreen Applications, Mobile Applications

Blog Series: Natural User Interface (NUI): Benefits

By Krystal Berzoza

The biggest benefit in natural user interfaces is the ability to attract and captivate users with responses that are organic with minimal learning.

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Topics: Best Practices for User Experience, Natural User Interface, Touchscreen Applications, Mobile Applications

Blog Series: Natural User Interface (NUI): A Brief History

By Krystal Berzoza
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Topics: Best Practices for User Experience, Natural User Interface, Touchscreen Applications, Mobile Applications

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