Thriving in the Age of Me-Commerce
Few things are certain in the world of retailers, but one fact is inescapable: Customers are going to continue to become more demanding even as their habits change. Customers are no longer satisfied with a "cookie-cutter" approach to retail. They are not interested in why Jane Doe should buy an item -- they want to know why the item is perfect for them. Nor are they interested in whether a retailer has thousands of products -- they are only interested in whether the retailer has the product they want.