Digital Disruption from EX²

Custom development has quickly emerged as one of the main methods companies use to engage customers in a way that ties them closer to the company and its brand. Apps are the main application for custom development, and their prevalence speaks to their success.   

Custom development refers to the process of creating a custom user experience for your brand. On its surface, it might seem simple, but custom development also entails originality. It starts by thinking critically and creatively about your customers’ journey, their persona, and the value your brand, product, or service can bring to them.

To understand the role custom development plays in digital transformation, we should take a look at how companies implement apps in a business environment.

You needed to find a digital partner to help get ahead of the digital disruption that is occurring in your industry. You read that 84% of companies fail at their digital transformation efforts, so you make sure to invest the time and do the research to find the right partner.

Now you find yourself half-way through your project and the end isn’t as clear as you thought it would be. Or you expected your new systems to launch by now, but your partner has missed the date more times than you can count. Or perhaps you’ve launched, but you haven’t seen the promised results yet.

Digital disruption is business model transformation brought about by integrating digital technologies into a company’s processes. This disruption has helped millions of businesses reach new customers and grow their revenue. It has also left many businesses behind as they have been slow to embrace change. The main cause for these businesses falling behind, after lack of vision, is failing to adequately prepare for digital integration.

One of the most important steps a business can take in dealing with digital transformation is to have a reliable partner to help navigate through the complex digital world. However, the key word here is “reliable.” Too many partners today don’t offer all the insights and benefits a digital transformation partner should.

So, what are the characteristics of a reliable digital transformation partner?

Documents and digital data are the lifeblood of any business but managing a large and constantly growing information repository can quickly become a full-time job. Companies also face security and compliance risks unless they have a centralized and carefully planned content management system.

Enterprise content management (ECM) systems provide a secure, centrally managed document and digital asset management solution for files, data and printed document scans. For large businesses and enterprises, ECM system uses include web publishing and unstructured information management for internal and external users.

With the endless barrage of hype coming from business technology enthusiasts why is it that 84% of companies fail at digital transformation? While such statistics are delightful ammunition for Neo-Luddites, there’s undoubtedly a serious disconnect between enterprise technology and business goals.

No business can escape the digital transformation taking place across the global economy, and the real estate sector is no exception. Leading real estate companies are using modern technology to improve customer experiences, boost sales and increase operational efficiencies. Yet many real estate firms have been slow to keep up with adopting new tools and technologies to transform their companies. 

Thanks to the ubiquity of technology, corporate decision makers now have a vast wealth of digital data at their fingertips. Enter the age of big data- a trend that has opened unprecedented opportunities to increase profitability, improve customer satisfaction and streamline operational efficiencies in ways that just weren’t possible before. However, the amount of data available to today’s companies is so enormous that it’s much harder to keep track of. It is imperative to find a business intelligence solution that brings all the data available to you under a single, conveniently centralized hub.

Digital activities generate 2.5 million terabytes of data every day, hence the ubiquity of the term ‘big data’. In fact, it’s safe to say that data is now the driving force behind the global economy.

From a marketer’s perspective, data is the most valuable asset of all. However, if data isn’t leading to technological transformation in your organization, it’s time to implement a data analytics and business intelligence (BI) roadmap that will set your business up for future success.

It’s no secret that many traditional high-street stores are struggling to keep up with competition from online retailers. In fact, last year saw a record-high rate of stores closing in the US. Nonetheless, it’s not all doom and gloom in the bricks-and-mortar retail sector. While some are going under, others are finding new and innovative ways to adapt and even thrive in today’s market. One of the ways that retailers are managing to stay afloat is by using self-service kiosks.